Barb Soberski

Barb Soberski leads custom casegood and upholstery manufacturing for hotel properties across the Midwest. She came to the role from years on the procurement side, sourcing and delivering product for hotels and multifamily developments, a vantage point that gives her a ground-level read on the pressures owners, designers, and contractors face every day. That perspective shapes how she runs each project: custom work tailored to a property’s vision and budget, deep product knowledge spanning historic hotels, multifamily, restaurants, and event venues, and a milestone-driven process that keeps all stakeholders aligned and on budget. Barb believes great delivery comes down to communication, and she backs her local reps so that clients and design partners walk away proud of the result and ready to do it again.