Paria Fakhri brings extensive sales experience and a passion for building strong relationships to her role as Vice President of Sales for BSF’s Western Region. After nearly a decade with Morgan Fabrics, she transitioned into hospitality sales with Valley Forge Fabrics, developing a deep understanding of the industry and the people behind successful hospitality projects. A Dallas native and longtime Los Angeles resident, Paria also has a passion for design and real estate, having renovated and sold several homes. Outside of work, she enjoys boxing, spending time with her rescue dog Leo, and drawing on her lifelong competitive spirit as a former high school and collegiate tennis player.
Infinite imagination
meets exceptional engineering.
Crafting custom casegoods and seating solutions for the hospitality industry.
Infinite imagination meets exceptional engineering.
Crafting personalized casegoods and seating for the hospitality sector.
